![]() One of they key pillars of inbound marketing is creating engaging content for your customers. Inbound Marketing = Using content to attract, engage and delight customers and then selecting the right technology to facilitate that… □□ #nxbris #wework Inbound marketing and offering value to consumers outside of just a product or service results in the most successful type of ‘pull’ marketing strategies. Technology has opened new opportunities for brands to connect with customers through inbound marketing, but that also means that traditional is becoming less effective. For example, most will favour podcasts over radio, Netflix over TV and Online Publications or even Twitter over Newspaper. In today’s world, consumers have the freedom to choose what content they want to consume, as well as when and how they want to consume it. Technology has driven the shift to Inbound Marketing Panellists Tyson Cobb from business DEPOT Marketing, Deanna Durisic from Apollo Films and Lucas Meadowcraft from CROFTi discussed concepts and tactics which lead businesses to develop a profitable inbound marketing strategy. The April Networx event focused on how to attract and engage your way to satisfied customers with inbound marketing. ![]()
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